Chris Dijksterhuis

Dr Chris Dijksterhuis

I bring together behaviour, data and mobility.

I'm a behavioural scientist (PhD) and co-founder of Wendix. For more than eighteen years I have researched road safety, travel behaviour and sustainable mobility: first in universities, and since 2019 for government and business as well. With a colleague, I'm also building DAM, a mapping application that brings mobility data together in one place.

Portrait of Chris Dijksterhuis
Researcher, adviser and builder of tools.
Now at Wendix

Adviser on data and mobility behaviour, for municipalities, provincial authorities and businesses

Now in development

DAM, Data Assistant Mobility: from an idea to a product in everyday use

Now in academia

Co-supervisor of a PhD on shared mobility in rural areas

01

What I do

Numbers on their own change nothing. I find out why people travel the way they do, combine that with the information already out there, and present it so clearly that a policymaker can act on it straight away.

Research and advice

Diagnosing the problem, travel choices and road safety. I work with questionnaires, in-depth interviews and the data that already exists, and develop solutions together with the people involved.

With Wendix →

Data and tools

Exploring and combining sources, Power BI dashboards, and my own mapping and analysis software, so that an analysis gets used rather than left in a report.

About DAM ↓

Research and teaching

Building consortia of public bodies, research institutions and SMEs, writing grant applications and leading projects. Co-supervisor of a PhD at Hanze University of Applied Sciences since 2025.

Publications ↓
Built by me

DAM: mobility data on one map

A web application where users combine open data with their own sources, then make selections and run statistics on them.

  • The road network, traffic signs, collisions, schools and colleges, and more, on one map
  • Reports that compile themselves, such as a road safety risk analysis
  • Modules for route analysis and for testing against Sustainable Safety, the Dutch road safety approach

From concept to a product in use: design, data connections, servers, users and licences.

Screenshot of DAM: a map of the municipality of Groningen with road authorities in colour, map layers on the left and key figures on the right
02

Expertise

Mobility behaviour

The travel choices of employees and residents, commuting and business travel, shared mobility and the switch from car to bike.

Road safety

The causes of incidents, risk analysis, the role of behaviour and organisational culture, and AI analysis of camera footage.

Data and visualisation

Exploring and combining sources, Power BI dashboards, and my own mapping and analysis software.

Logistics and fleets

The origin and destination of freight traffic, weak points in logistics, and the emissions and energy demand of vehicle fleets.

Participation and buy-in

Participatory methods and co-creation with municipalities, residents and businesses.

Project management

Projects worth up to €600,000 in staff time, with a steering group, an advisory group and teams of up to eleven people.

The road network of the municipality of Groningen as glowing lines on a dark map
Data art from DAM. The road network of the municipality of Groningen, built from open data.
03

Selected projects

  • 2026

    Freight flows between European regions, mapped

    A logistics dashboard that shows where goods come from and where they go, and research into how well the European regional classification (NUTS) works for that purpose. Presented at the closing conference of InnoWaTr in Harlingen, an Interreg North Sea project with 24 European partners.

    WendixData visualisationInterreg North Sea
    Chris Dijksterhuis presenting at the InnoWaTr closing conference
    Presenting at the InnoWaTr closing conference, Harlingen, May 2026
  • Multi-year

    What does the vehicle fleet mean for an area?

    A model that estimates the distance travelled, the CO₂ emissions and the electricity demand of every registered vehicle, down to postcode level. It shows policymakers where a cleaner fleet would make the biggest difference.

    WendixEstimation modelPower BI
  • Recent

    Safety culture and traffic incidents

    In-depth interviews within a company about time pressure, phone use at the wheel and fatigue. The aim was to understand not only what happened but why it could happen, and what the organisation itself can change.

    WendixBehaviourOrganisational culture
  • 2023 - 2025

    Mobisitie: policy choices in the mobility transition

    Project leader of a consortium of ten partners from academia, municipalities and SMEs. Together with rural municipalities, we designed a digital tool for decisions on shared mobility, cycling and tourism.

    Hanze UniversityRAAK Publiek€600000
  • Since 2023

    AI and camera footage for road safety

    Work package leader in two projects that use camera footage to analyse the safety of cyclists and of electric cargo bikes, and that make this analysis available to traffic engineers.

    Hanze UniversityInterregRAAK Publiek
  • 2019 - 2022

    VRAMBO: virtual reality for ambulance training

    Project leader of an educational VR environment, developed with practitioners, in which ambulance staff learn to handle complex situations. A pitch at AXIRA brought in additional funding.

    Hanze UniversityRAAK Publiek€600000
  • 2019 - 2024

    SMILES: sharing in logistics

    Research into open, shared logistics networks. It led to versoek.nl, where people deliver things for each other as a favour.

    Hanze UniversityNWO
  • 2012 - 2016

    Driving simulator research into behaviour at the wheel

    Research coordinator of Truck Merging Support (TU Delft), and research into Pay As You Drive insurance, road design and fitness to drive while on medication (University of Groningen). I also programmed the driving simulator.

    TU DelftUniversity of GroningenHuman factors

As initiator and applicant, I have secured funding from bodies including RAAK, KIEM, NWO, SNN and Interreg.

04

Career

  1. 2019 - present

    Co-founder and adviser on data and mobility behaviour

    Wendix, formerly Dijksterhuis Onderzoek & Advies

    Work for central and local government, provincial authorities and businesses, and the development of DAM.

  2. 2025 - present

    PhD supervisor and co-promotor

    Entrance, Hanze University of Applied Sciences, Groningen

    The PhD project Community Building for Shared Mobility, and project leader of CARMAL, on mobility and logistics in rural areas.

  3. 2023 - 2025

    Coordinating senior researcher, sustainable mobility

    Entrance, Hanze University of Applied Sciences, Groningen

    Set up the research agenda for sustainable mobility, together with the research professors.

  4. 2016 - 2023

    Senior researcher and lecturer

    Hanze University of Applied Sciences, Groningen

    Set up lines of research within two research groups. Jointly responsible for a renewed curriculum in Communication and Multimedia Design, which passed its NVAO accreditation in 2019.

  5. 2012 - 2016

    (Postdoctoral) researcher

    Delft University of Technology and University of Groningen

    Driving simulator research, and coordinator and lecturer of the Human Factors course for around 180 students.

  6. 2008 - 2014

    PhD candidate

    University of Groningen

    Research into driver support that adapts to the driver's mental workload, within the European project REFLECT.

2014

Doctorate (PhD)

University of Groningen

2001 - 2006

Psychology

University of Groningen, with neuropsychology, biopsychology and methodology

2015

University Teaching Qualification

University of Groningen

05

Publications

In all, 12 journal articles, 19 conference papers, 11 reports and 20 talks and workshops, published in journals such as Accident Analysis & Prevention, Ergonomics and Applied Ergonomics, and presented at venues including the International Conference of Traffic and Transport Psychology.